Looking into GSG customer innovation in action? Christer Damm, Senior Director of Engineering at Global Savings Group, has helped shape the company’s evolution from voucher platforms to advanced cashback solutions. His leadership is instrumental in improving customer experiences across multiple GSG products.
Engineering Leadership Across Multiple Products
Christer leads engineering efforts for several flagship products, including iGraal and Shoop (both web and mobile), as well as GSG’s cashback-enabled browser extensions and gift cards. He also sets technical guidelines and acts as a stabilizing force during high-pressure situations.
Notably, many of the products under his guidance were recently recognized at the German Bonus Awards, a reflection of the engineering team’s strong performance.
Adapting from Vouchers to Cashback
Christer began his career at GSG working on voucher sites such as coupons.com and dailymail.co.uk/best-buys. However, as the business evolved, so did his role. He transitioned into cashback product leadership, helping the team adjust systems, workflows, and priorities to support this new model.
This evolution also allowed him to implement incident post-mortems as part of GSG’s broader incident management framework, something that has added transparency and learning opportunities across teams.
Promoting a T-Shaped Engineering Mindset
One of Christer’s proudest achievements has been championing a T-Shaped engineering mindset across the company. This approach encourages engineers to deepen their expertise while still contributing across functions.
As a result, the team saw improvements in both efficiency and collaboration, while reducing frustration caused by siloed ownership or unclear responsibilities.
Fostering Flexibility and Collaboration
Christer is also a strong advocate of GSG’s flexible and inclusive culture. Whether team members are remote, hybrid, or in-office, his priority is creating a space where collaboration can thrive.
He continues to invest in team-building, communication tools, and rituals that foster connection, even across borders.
Join GSG’s Innovation Journey
Christer Damm’s story reflects what’s possible at GSG: career growth, meaningful impact, and the freedom to innovate. If you’re inspired by GSG’s customer innovation journey and want to work at a place where engineering and product truly shape the user experience, check out our open roles.
