What’s been happening in the world of affiliate marketing? We’ve collected some of the top stories from October. Let’s take a look at the hot topics from last month…
Product innovation at the core of affiliate marketing in 2025 and beyond…
“Affiliate marketing offers a dependable and affordable option for businesses of any size, primarily by granting access to a broad, engaged audience. However, the affiliate model can be challenging to scale effectively. To keep pace with other channels that excel at targeting relevant audiences, innovations are necessary in automated, large-scale targeting. Looking toward 2025, advancements in product innovation are essential for overcoming the current obstacles that limit the channel’s growth for brands and affiliates.”
Read the full article here.
YouTube expands its affiliate program to India
“YouTube has introduced its affiliate program to India, allowing creators to tag products in their videos and earn referral commissions. The platform is collaborating with Flipkart, owned by Walmart, and fashion retailer Myntra to give creators access to their product catalogs. YouTube has noted that India represents its largest user base, with over 400 million users. Since launching Shorts in India in 2020, these videos have been viewed over a trillion times, signaling significant growth opportunities for affiliates in this market.”
Read the full article here.
Awin announces new Conversion Protection Initiative to safeguard affiliate tracking
“Awin’s Conversion Protection Initiative (CPI) tackles tracking gaps that lead to unrecorded affiliate sales, striving for fair commissions for affiliates and enhanced data for advertisers. Set to launch in April 2025, CPI advocates for server-to-server and app tracking improvements, introducing a probabilistic tracking option for those unable to upgrade. This combined tracking approach aims to safeguard revenue, increase transparency, and support growth within the affiliate industry.”
Read the full article here.
Affiliate marketing goes creator-driven, tapping into social trust and reach…
“Recent research shows that creators now drive nearly 50% of actions in affiliate channels, fueled by consumer trust in creator recommendations and the seamless way influencers share content like product reviews, podcasts, and social media posts. Previously dominated by loyalty and coupon sites, affiliate marketing has now expanded to include a strong creator segment, opening up new and innovative methods going forward.”
Read the full article here.
TikTok and Amazon Battle for Dominance in the Affiliate Marketing Space
TikTok and Amazon are making significant advancements in affiliate marketing, each introducing new tools to attract marketers and creators. TikTok’s expanded Shops feature enables users to find, view, and purchase products all within the app. Meanwhile, Amazon’s Inspire feature offers a feed of product recommendations through videos, photos, and posts from influencers, aligning with the shift toward content-driven shopping. For affiliate marketers, both platforms offer unique chances to reach diverse audiences—from impulse buyers on TikTok to those actively seeking products on Amazon.”
Read the full article here.
The latest ASA rulings for affiliate marketing
“The Advertising Standards Authority (ASA) has upheld five separate complaints against affiliate ads featured on Instagram. The rulings all refer to the failure by various Instagram accounts to signpost commercial links within their posts as ads. The rulings demonstrate how the worlds of affiliate and influencer marketing are increasingly converging, requiring transparent and robust processes to avoid future sanctions.”
Read the full article here.
Voice Search Optimisation: The New Frontier in Affiliate Marketing
“Looking ahead, the potential of voice search to impact affiliate marketing is enormous. As voice commerce gains popularity, affiliates who optimise now can capture a growing audience favouring this conversational, hands-free search method. Key optimization strategies include using relevant keywords, featured snippets, schema markup, mobile and local optimization, and understanding natural language processing trends. Read the full article for more insights.”
Read the full article here.
APMA: State of the Nation Report 2024
“The Affiliate & Partner Marketing Association (APMA) report gives a snapshot of the affiliate and partner marketing industry in 2024. It’s the deepest dive into the channel ever published. Download the free report and discover why affiliate and partner marketing is a marketer’s best friend, and why it should be front and centre of any advertiser’s acquisition plans.”
Read the full article here.
