Munich, 11.09.2024 – Global Savings Group, a leader in online savings, cashback, and shopping communities, today takes the next step in its journey as it announces its rebrand to Atolls.
After rapid growth in recent years and the completion of several significant M&A deals, most recently the completion of a merger with Pepper in 2023, the new brand reflects the company’s evolution. Today, Atolls’ products don’t only help consumers save money, but guide and support them throughout the shopping journey. They are amongst the world’s leading destinations for decisions for online shoppers, and combined, they drive billions of euros in purchase decisions each year.
Bringing together brands with 20 years of history
Global Savings Group was founded in 2012 as CupoNation, and in the early years, it focused on the coupons segment. After rebranding to Global Savings Group in 2016, the company expanded beyond coupons and entered into the cashback space with the acquisitions of iGraal and Shoop. In 2022, the company announced it would join forces with Pepper.com to create a combined entity that brought together the world’s largest shopping community with Europe’s leading shopping recommendation and rewards company. As a result, some of the world’s most-visited e-commerce websites, including hotukdeals, which was founded in 2004, were brought under the Global Savings Group umbrella.
Today, the company operates a wide variety of shopping destinations, including coupon and cashback platforms such as Coupons.com, iGraal and Shoop, and some of the world’s most popular shopping communities, including hotukdeals, mydealz and Dealabs. Such destinations help consumers throughout their purchase journeys, taking them from A to P – Anywhere to Purchase.
Why Atolls?
“Atolls represents more than just savings and deals—we are focused on creating digital destinations that are perfectly placed along a consumer’s journey. Just as travellers once relied on atolls in the ocean for crucial stopovers, our platforms are there when consumers need them most, helping them get from anywhere to purchase,” says Gerhard Trautmann, CEO of Atolls.
“On top of that, like atolls in the ocean, which appear dispersed but are connected by underwater reefs, our technology, teams, and culture are all interconnected. While each Atolls brand is a desirable digital destination in its own right, by building them on a common foundation we can move faster as we continue our mission of building leading shopping experiences for consumers.”
Positioned along the consumer decision journey, Atolls destinations help consumers make more confident spending decisions online. The products play a role from the initial stages of product discovery through to the final point of purchase. This approach not only benefits consumers but also provides significant value to Atolls’ partner brands, enabling them to reach and engage potential customers more effectively. Today, more than 12,000 brands and retailers work with Atolls worldwide.
Internally, the concept of Atolls represents the interconnectedness of the company’s various digital platforms. While each atoll operates as a unique and individual destination, they are all connected by a singular, robust foundation – much like how individual islands are part of a larger reef system. This unified infrastructure supports Atolls’ operations globally, driving efficiency and scalability as Atolls destinations support hundreds of millions of users and drive billions of GMV annually.
Looking to the future
Rebranding to Atolls marks the start of a new era for the company, yet the core mission remains the same. CEO Gerhard Trautmann believes there are plenty of opportunities for the company to continue growing in the coming years.
“Atolls shopping destinations today are already trusted by hundreds of millions of people, but we still see enormous growth potential. For example, plenty of exciting developments are happening with our existing products behind the scenes, especially around the topic of personalization. These developments will enable us to deliver even more engaging experiences to our users, which in turn will benefit the brands and retailers we work with.
“On top of that, there are several geographic markets, such as the US, where we have grown our presence significantly in the last couple of years, but where there’s still a lot of room to grow further.
“Ultimately, there’s a lot of reasons to be excited about our future, and I look forward to working with our global team of more than 1,000 people to continue building the future of ecommerce.”
