Munich, 23 July 2021 – Global Savings Group, Europe’s leading tech-driven shopping rewards company, is honoured to announce a victory of its UK team in Performance Marketing Award 2021 for the Best Brand Engagement Campaign.
Despite the previous year’s challenges, the team successfully implemented the campaign “Working in Aid of Mind to Support the Movement for Mental Being” in partnership with Asics.
GSG observed a 200% increase in GMV YoY of the sports vertical since it was a crucial solution for the mental health burdens of the pandemic year. Along with solid messaging and strategic discounts, the campaign increased 154% in performance and 26% engagement.
Judges admitted that this was a strong showcase of efficient branding and performance.
James May, Key Account Manager at GSG, said: “It was such an honour to receive this award and gain recognition for the hard work we had put in. As a team, we are all immensely proud to have been able to make a direct impact on peoples’ lives with our donations to the chosen charity – Mind.”
